“According to the Australian Centre for Retail Studies, about 50% of people research their next purchase online before they head in-store and purchase.”

If your business has competition in or around your area, having a website for your business is a great way to stand out above the crowd. Your business’ website can provide potential customers with a variety of information that can heighten the chance of them choosing you over other competition businesses in your area.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page from search engines via "natural" or un-paid search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion.

The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.